Entertainment, an opportunity to escape from the daily routine, socialising, cinema attendance habits and the emotional experience of watching films ‒ these are the feelings that attract a spectator to a modern cinema. In a special cinema atmosphere, when a spectator focuses on the activities taking place on the screen and is open to advertising, it works both directly and subconsciously.

In cinemas, it is possible to achieve a vast audience of spectators capable of paying. Whereas a precise target group – women, men, families with children, teenagers, youth, young adults, experienced cinephiles, etc. – can be addressed directly by choosing a cinema, movie genre and demonstration time of an advertisement.

In cinema, both an advertisement on the screen and a witty organised presentation and a visual advertisement attracting attention in the cinema premises will work equally well.